Privacy Policy

Last Updated: November 2025

Jurisdictions Covered: British Columbia, Ontario, Florida
Document Type: Privacy Policy (separate from Terms)

1. Introduction

This Privacy Policy explains how Marina Swim School (“MSS”, “we”, “us”) collects, uses, stores, and protects personal information from website users, app users, parents/guardians, and participants.

By using our services or submitting personal data, you consent to this Policy.

2. Information We Collect

We may collect:

2.1 Personal Information

  • Parent/guardian name

  • Child’s name and age

  • Contact details (email, phone, address)

  • Emergency contact information

  • Medical or behavioral information relevant to safety

  • Account and login details

2.2 Payment Information

  • Payment details processed via third-party processors

  • MSS does not store full credit card numbers

2.3 Automatically Collected Data

  • Cookies and analytics

  • Device information

  • IP address

  • App/website usage data

2.4 Automatically Collected Data

  • Marina Swim School will review and update the website privacy policy to include information on how user data is processed when submitting contact forms or calls, ensuring compliance with advertising requirements.

 

3. How We Use Personal Information

We use data to:

  • Deliver swim lessons and manage enrollment

  • Process payments

  • Communicate updates, schedules, and cancellations

  • Improve our programs and safety protocols

  • Provide customer service

  • Manage accounts in our mobile app

  • Comply with safety, health, and legal obligations

We do not sell personal data.

4. Sharing of Information

We may share information with:

  • Payment processors (e.g., Square, Bambora)

  • CRM and scheduling platforms

  • Instructors and staff (for safety purposes)

  • Emergency responders (if required)

  • Legal authorities (when required by law)

We do not share personal data with marketers or unrelated third parties.

5. Children’s Privacy

We collect information about minors only with explicit parental/guardian consent.

Parents have the right to:

  • Access their child’s data

  • Request corrections

  • Request deletion (subject to legal requirements)

6. Data Storage & Retention

Information is stored securely using industry-standard protections.

Retention timelines:

  • Enrollment records: up to 7 years

  • Payment records: as legally required

  • Medical or emergency information: deleted when no longer needed

7. Data Security

We use:

  • Encrypted connections (HTTPS)

  • Secure databases

  • Limited staff access

  • Third-party compliance (PCI-DSS for payment processors)

No system is 100% secure, but we take all reasonable measures to protect your data.

8. User Rights (Canada & USA)

Users may request:

  • Access to personal information

  • Correction of inaccurate information

  • Deletion of data (where applicable)

  • Withdrawal of consent for marketing

Requests can be made via our contact form or email.

9. Cookies & Tracking

Our website may use:

  • Essential cookies

  • Analytics cookies

  • Session data You may disable cookies in your browser settings.

10. International Transfer

Users in the USA and Canada agree that data may be processed across borders for operational needs.

11. Changes to Privacy Policy

We may modify this Policy at any time. Updates will be posted on our website.

12. Contact Information

For privacy questions or data request

What's my swim level?

For Children Under 6 Years Old

For Children 6 Years and Older